What is a Synthetic Actor?

A digitally created character that can perform roles in video, powered by artificial intelligence and computer graphics. AI avatars are one example.

Definition

A synthetic actor is an artificially created performer or character generated using advanced artificial intelligence technologies. Unlike traditional actors, synthetic actors are computer-generated, and are capable of realistically mimicking human emotions, expressions, and behaviors. AI avatars are an example of synthetic actors, as text-to-speech technology allows them to be paired with any script.

Synthetic actors can be used to enhance storytelling, or scale your customer engagement and brand communications strategies, ultimately helping companies create more compelling and personalized video content for their target audience. Effective use of synthetic actors can lead to higher audience retention, increased brand awareness, and improved conversion rates for an organization.